Project Overview
The objective of this UX/UI design project was to create a responsive website for an apartment-searching platform. Through extensive research, I aimed to address the main obstacles individuals face when searching for a rental apartment. By conducting user interviews and surveys, I gained valuable insights into their pain points and needs. To enhance the user experience, I employed artificial intelligence for generating compelling copywriting on the website. Additionally, I conducted a thorough analysis of the competition's design choices and patterns to ensure our solution stood out. Throughout the design process, I remained focused on answering the research questions and providing effective solutions that catered to the users' requirements.
My Contributions
As a UX/UI designer, I conducted in-depth user research, including interviews and competitive audits to gain a comprehensive understanding of the target audience's needs and behaviors related to rental services and the current market status. This research guided me in creating an optimized information architecture that streamlined the search for apartments. Through wireframing and prototyping, I visualized and tested the product's layout, functionality, and user flow, incorporating feedback and iterating as needed. Visual design was also a key focus, as I carefully considered color schemes, typography, and iconography to craft a visually appealing interface that aligned seamlessly with the brand identity and prioritized accessibility.
